2005 Creation of Dailymotion and YouTube : Broadcasting and sharing of amateur videos
2007 Launch of Ultimedia.com : 1st free official video syndication for media and pure players
2008 First deals Producers – Sharing Video Websites
2010 The Media want to become video broadcasters :
– Sharing websites became competitors to traditional Media
– Thanks to videos, visitors stay longer on a webpage (+2.30 min/video)
– Videos generate high advertising revenues
We, at DIGITEKA, decided to defend a rule of balance between rights-holders and publishers, and promote a new approach for rights-holders:
“Extend your video distribution authorizations and expand your inventory: this is the best (and only) way for content producers and rights-holders to undertake the digital video revolution!”
This is why Digiteka created a new win-win business model:
Revenues are shared between the Rights-Holders, Publishers and Advertisers.
So, the more content is created and shared on the web, the higher the revenues are for everybody!